Holidazzle Redesign



A religion-inclusive rebrand that celebrates all traditional and non-traditional festivities during the holiday season.

Since its format change from a parade to a festival, the Minneapolis' winter festival, "Holidazzle", is a family tradition looking to turn away from strictly Christmas.

With more and more families in the community of different backgrounds both religious and non-religious, the need for a holiday community event without a religious connection was drastically needed.

As evidenced by the recent Superbowl hosted in Minneapolis, Minnesotans love to embrace the winter and the cold that has made the state infamous. This rebrand reflects that desire to bundle up and come together as a community.

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