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A4 Health

A startup health consulting business looking to change the way corporations look at health.

This was one the first freelance projects where I felt I really got to use the skills and knowledge I’ve learned from my university studies.

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I was asked by the client to create a set of variable logos including a logotype, a letter mark, and a symbol.

Project Goals

  • Serious and modern yet also welcoming personality
  • Find a color palette beyond the standard “green” health colors
  • Incorporate “4” somewhere in the symbol mark
  • Develop a Letter mark, Symbol, and Full Logotype
  • Create a one and full color design

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